1980 Original Apple Computer Rainbow Logo Poster MSR# M30-0580

OVERVIEW

A definitive artifact of the personal computing revolution, this original 1980 promotional poster features the iconic six-color "Rainbow Apple" logo designed by Rob Janoff. Set against a precision architectural grid, the composition utilizes "Motter Tektura"—the avant-garde typeface that defined Apple’s visual identity during the Apple II and Apple III era.

This specific "Personal Computers" edition was issued to authorized dealers to establish Apple’s presence in the early 1980s. It represents a pivot point in graphic design history, marking the moment technology moved from the hobbyist's basement to the professional's desk.

Note: Multiple items are available from this lot; the images provided are representative of the item condition you will receive.

TECHNICAL SPECIFICATIONS

- Publisher: Apple Computer Inc. - Date: © 1980 - Dimensions: 23" W x 35" H - Catalog ID (Lower Left): MSR# M30-0580 50K (Authenticated Dealer Issue) - Medium: High-density lithograph on semi-gloss paper stock - Iconography: Signature six-color rainbow logo on a black grid field

CONDITION REPORT

This specimen has been exceptionally well-preserved and presents in Excellent to Near Mint condition.

- Color Grade: The rainbow spectrum remains vivid and saturated; the deep blacks of the grid background are consistent with no light-related fading or ink oxidation. - Surface: The paper retains its original semi-gloss luster. May show extremely faint signs of handling consistent with age, but free of major scuffs, scratches, or crescent creases. - Edges & Corners: Very sharp corners, very minor creases along the right edge (not visible once framed). No pinholes, tape residue, or significant edge wear. - Integrity: Stored in a climate-controlled environment; paper remains supple with no brittle edges or foxing (age spots). - Packaging: Ships rolled in a heavy-duty mailer.

PROVENANCE & COLLECTIBILITY

Authenticated by the MSR# M30-0580 designation, this is a verified original from the 50,000-unit dealer print run. As early Apple ephemera continues to appreciate in both fine art and tech-collecting markets, examples in this condition are increasingly scarce. This is an investment-quality piece ideal for display.

TAILORED CUSTOM FRAMING SERVICES

To ensure this piece is preserved for future generations, custom picture framing options are available upon request. At SecondMoonshot Custom Picture Framing, we specialize in high-level preservation and conservation-grade framing options to protect rare prints and vintage paper artifacts. We provide detailed quotes specifying materials, mounting methods, dimensions, and costs. Contact our studio in Rolesville, NC, serving the Rolesville, Wake Forest, and surrounding area, to discuss tailored custom framing options for this poster. All our custom framing work is backed by our Lifetime Workmanship & Materials Guarantee.