Custom Picture Framing
& Fine art, pop-culture, and classic rock memorabilia.
by SecondMoonshot Rolesville & Wake Forest, NC
OUR STORY
About SecondMoonshot
Tailored Craftsmanship. Preservation Expertise. Built for Generations.
SecondMoonshot is a specialized, dedicated custom picture framing studio. Operating out of our studio in Rolesville and serving the Rolesville, Wake Forest, and surrounding area, SecondMoonshot was established in 2021 on a simple premise: deliver conservation and preservation-level framing with extreme care, precision, and practical accessibility.
While high-volume retail framers rely on speed-assembly and off-the-shelf formulas, SecondMoonshot operates as a true craft studio. Every project—from standard fine art prints to intricate 3D memorabilia and fragile historical artifacts—receives direct personal focus, technical precision, and meticulous hands-on execution.
Our Research-Backed & Pragmatic Approach
Framing requires structural integrity, material safety, and physical protection.
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Research & Hands-On Testing: We evaluate our materials, adhesive reversibility, UV/glare filtration, and perimeter sealing techniques to protect your piece against atmospheric degradation, humidity, and chemical off-gassing.
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Complex & Declined Projects: If another shop turned your project down because it was too complex, deep, fragile, or non-traditional—that is where we thrive. We take on intricate shadowboxes, textiles, 3D objects, and custom mounting challenges that mainstream shops decline, delivering optimal results through confidence and specialized mounting solutions.
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Pragmatic Accessibility: Conservation and preservation-level framing shouldn't be locked behind arbitrary gallery markups. We bring preservation standards directly to collectors, artists, and homeowners at fair pricing with fully detailed quotes specifying materials, mounting methods, dimensions, and costs.
Core Commitments
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Conservation & Preservation-Level Standards: We utilize reversible hinging, acid-free micro-environments, and high-efficiency UV glazing to ensure that your artwork or memorabilia remains pristine for decades.
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Lifetime Workmanship & Materials Guarantee: We stand unconditionally behind our craft. Every custom piece built by SecondMoonshot is backed by our Lifetime Workmanship & Materials Guarantee covering structural craftsmanship and material integrity.
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Direct-to-Craftsman Attention: You work directly with John—the craftsman actually cutting the joinery, designing the mounts, and assembling the sealed package. No hand-offs, no retail salespeople, and absolute attention to detail.
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Tailored Solutions for Artists & Photographers: We collaborate closely with artists and photographers to develop tailored branded framing solutions that complement their work and enhance their presentation for clients and galleries.
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Responsive, Flexible Turnarounds: Because we maintain a curated in-shop inventory of premium materials, we accommodate tight deadlines and rapid turnarounds without charging penalty rush fees.
About the Owner, John
John Leschak founded SecondMoonshot in 2021 to bring a higher standard of preservation framing to the local community.
How the Journey Began
After stepping away from a career defined by systems architecture, John realized he needed a hands-on, creative challenge. He began acquiring and restoring unique paintings, illustrations, and rare paper items. Too often, however, incredible artwork was ruined by improper framing—broken frames, cracked glass, damaging glues, and yellowed matting.
A disappointing experience with a big-box framing chain highlighted the industry's push toward assembly-line quality and lack of true preservation care. Vowing never to settle for low standards, John set out to build a proper alternative.
A Modern Approach to Preservation
Bringing a background grounded in precision and problem-solving, John approaches custom picture framing through continuous study, testing, and hands-on trial. Rather than relying solely on legacy habits, he validates techniques against current industry data and conservation best practices.
Because of this careful preparation, John confidently takes on the complex, oversized, and high-risk projects that traditional shops turn away—from intricate 3D shadowboxes and sports memorabilia to delicate historical paper.
Family-Backed & Community-Focused
John operates SecondMoonshot with the full support of his family. Whether brainstorming practical features, collaborating on designs, or refining the client experience, he deeply appreciates the ongoing support of Zabrina, Carrie, Faith, and Ali.
"I work on a handshake, meet my commitments, keep your art and keepsakes safe, and make every effort possible to exceed expectations."
— John Leschak
